Chekoley is a downstream meat-based brand offering a curated range of value-added products, including marinated meats, sausages, and meatballs. Developed by RISDA Livestock Sdn Bhd (RLSB), the brand reflects a strategic expansion within Malaysia’s beef cattle industry. Backed by RLSB’s expertise in integrated cattle farming across oil palm plantations and feedlots, Chekoley delivers high-quality beef products to local supermarkets and selected export markets, including the Middle East.

Harisay Creatives extends its sincere appreciation to Hajjah Aminah and RISDA for the trust and opportunity to develop the Chekoley brand identity, as well as the packaging design for the inaugural launch of its product range.

Presented here are some of the refined packaging design concepts created for Chekoley.